New Product Development (NPD) Process: Conceptual Framework for Automobile Industries

Authors

  • Balasaheb Shinde MIT-ADT
  • Sudarshan Sanap MIT Art, Design & Technology University, Pune, Maharashtra, India
  • Sachin Pawar MIT Art, Design & Technology University, Pune, Maharashtra, India
  • Vishnu Wakchaure Amrutvahini College of Engineering, Sangamner, Maharashtra, India

DOI:

https://doi.org/10.6977/IJoSI.202506_9(3).0004

Keywords:

New Product Development (NPD), New Product Development Process Framework, Stage-Gate System

Abstract

India is emerging as a key destination for global automobile makers, prompting businesses to improve their abilities in product design and development to grow within the technology-focused automobile sector. Managing new product development (NPD) poses significant challenges within the dynamics to remain competitive. A well-defined and proven NPD process in automobile results in high-quality, cost-effective, and timely product delivery to the market. Various frameworks has been proposed in the literature and limitations highlight the need for more flexible, integrated, and adaptive NPD model. Utilizing Cooper's highly efficient Stage-Gate framework, this research paper proposes new NPD process framework to enhance the performance of automobile industries. Based on the limitations of existing stages and gates used and survey among the NPD professionals, detailed activites of the stages and associated gates has been presented.

Author Biographies

Sudarshan Sanap, MIT Art, Design & Technology University, Pune, Maharashtra, India

Dr. Sudarshan Sanap is currently working as Dean, Faculty of Engineering and Sciences at MIT Art, Design and Technology University, Pune, India. He has completed his postgraduation in Design Engineering and PhD in Mechanical Engineering. During his 25 years of service, he has published more than 50 research papers in national and international peer reviewed conferences and journals. Quality in education at Higher Education Institute is the ultimate vision of Dr. Sanap.  

Sachin Pawar, MIT Art, Design & Technology University, Pune, Maharashtra, India

Dr. Sachin Pawar is currently working as a Professor in the Mechanical Engineering Department at MIT-Art, Design and Technology University, Pune, India. He has completed his Ph.D. from North Carolina State University, USA, and worked at Tomsk Polytechnic University, Russia for his postdoctoral research. During his 22 years of academic and research work experience, he has published research papers on Mechanical and Aerospace Engineering topics in peer-reviewed conferences and journals.

Vishnu Wakchaure, Amrutvahini College of Engineering, Sangamner, Maharashtra, India

Dr. Vishnu Wakchuare is working as a Professor and Head, Department of Mechanical Engineering at Amrutvahini College of Engineering, Sangamner [Savitribai Phule Pune University, Pune. He has completed his post-graduation in CAD/CAM from SGGS CoE&T Nanded, MBA from SPPU Pune and PhD from SPPU Pune. He has 25 years of experience in engineering education. He has published more than 22 journal papers and more than 30 papers in reputed international conferences including AIMTDR, NAMRAC, IEEE and ASME MSEC. His research interests span various domains, including competitive manufacturing, product design and development, additive manufacturing, and quality management.

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Published

2025-07-03

Issue

Vol. 9 No. 3 (2025): International Journal of Systematic Innovation

Section

Regular full papers

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